No sooner had I written this update but Mark Gurman from Bloomberg chipped in. My expectation is we’ll see four iPhone 15 models, iPhone 14 and iPhone 14 Plus, iPhone 13 (but not mini) and iPhone SE. Right now, it’s eight phones: four iPhone 14 series, iPhone 13 and iPhone 13 mini, iPhone 12 and iPhone SE. I believe that one Pro Max with 2TB storage and upgraded RAM to help is a possibility, for sure, But the range would just be dizzily wide. And, to be fair to Apple, it’s great at telling a clear story. Five phones, with one of them a differently specced version of the priciest phone, seems preposterous, and would make it difficult to tell the iPhone story clearly. Before we go any further, I don’t believe there’s an ounce of truth in it. The iPhone 15 Ultra price could undergo a further increase of about $100.” Apple could present a version called iPhone 15 Pro Max with 6GB of RAM and storage up to 1TB and another version called 15 Ultra with 8GB of RAM, memory up to 2TB and a much better camera features than the normal Pro. They say, “Based on the information I was able to obtain, we could see changes in the lineup of the new iPhone 15. One of those discussing it is Majin Bu, that increasingly reliable leaker. The report has picked up a lot of traction. In which case, what’s the release date for that? However, there’s now a rumor that there will be a fifth iPhone to go on sale. Even so, if that’s the one you want, you could expect demand to be high and supply a little constrained at first. The latest evidence, mentioned above, is that the Apple iPhone 15 Pro Max will arrive at the same time as the others in the round-up, not late as had been feared. Reliable analyst Ming-Chi Kuo from TFI Securities has now said, “The fact is that the iPhone 15 Pro Max will start mass shipments this week.” Which means it shouldn’t be delayed-though it could still be in very high demand, even despite the expected price hike. This was believed to be because of the complication of building in the periscope lens that’s exclusive to the Max. The Apple Watch models will see a serious speed uptick, it’s thought, and while Series 9 and Ultra will mostly be looky-likey updates, there will be new colors, including a black Ultra (which sounds fantastic).Īs you’ll doubtless have seen, there were strong rumors that the release date for the iPhone 15 Pro Max would be delayed. Together, the iPhone and Apple Watch bring in the majority of the tech giant’s revenue.” The new products should help restore growth this holiday season - Apple’s biggest sales period of the year. Mark Gurman at Bloomberg has commented that the release this year is especially crucial for Apple because, “Its sales have slid for three straight quarters as the company contends with shaky demand for smartphones and other devices. Oh, and there’s good news about the iPhone 15 Pro Max, let’s hope. Now the special event date is set, with the release date presumed to fall on Friday, September 22, speculation is growing about why it’s so important. This was followed-and how’s this for attention to detail?-by an Apple logo in colors that perfectly match the landing page invite. As Greg Joswiak, Apple’s brilliant SVP of Marketing tweeted, “Wonder awaits. Apple creates a hashflag for Twitter, or, as we now say, a hasmoji for X. The new hashmoji for the Apple special event.
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